Recently, we organised a PDO threads training at The Royal Society of Medicine in London. The training was led by two trainers for 6 delegates who arrived to learn more about the PDO threads procedure.

PDO thread lifting is an innovative procedure to rejuvenate and regenerate the skin. Threads were first used to correct facial paralysis. With time, studies revealed a mechanical induced skin tension and a stimulation of fibroblasts to natural neocollagenesis. PDO threads have a high safety profile, complete absorption and minimal tissue reaction. The PDO thread generates tensing fibrosis in the surrounding tissue. When inserted correctly in the subcutaneous tissue, the risk for scarring is absent.

The day featured an in-depth theoretical presentation by Dr Martyn King and followed by Q&A session with the delegates. The delegates were then split into two groups, where Dr Martyn King and Dr Hassan Soueid demonstrated the technique on a model. Delegates were required to bring their own models for a hands-on training session led both by Dr Martyn King and Dr Hassan Soueid.



The delegates will also receive supporting materials distributed physically and digitally within the following week to assist with communicating with clients about the treatment and information on how to market the treatment within their clinic.

If you would like to find out about our upcoming training dates and take advantage of our special offers on products, follow us on twitter: @magroupUK


Age Limit and Invasive Cosmetic Procedures?

As a medical professional, you will be aware that you can perform invasive cosmetic procedures on anyone, even aged below 18 years of age, as long as they can provide a proof of consent given by their parents or anyone over the age of 18. You can understand why – if there was an incident which led to child or teen’s certain disfiguration – their parents may want to fix that by getting them under the knife and re-constructing the part of the body affected. With latest technology, people can get rid of their birth marks, scars, facial disfigurations… That’s all very useful. However, this is all for ‘medical’ purposes. Not only to fix someone’s appearance but it could also help with some health problems or mental health problems.

While this law may seem perfectly acceptable, it is worthy of a thought to think about the times we live in, and how the world is now -more than ever -obsessed with appearances, looks and the ‘perfect’ image. The rise of visual social media platforms, where image and looks are the main (if not the only) focus, leads to unrealistic and idealistic visions of what looks ‘good’ and doesn’t – and our children – especially teens – are exposed to this every single day.

There are already reports of rising numbers of teenagers (aged 16 – 18) expressing interest for lip fillers, rhinoplasty, breast augmentation, buttock augmentation. Why? Experts put it down to social media influence and the effect of ‘Influencers‘ and social media ‘celebrities’ – the effortless Instagram’s by the pool with a pout visible from a mile and the perfect ‘hourglass’ figure exposed in a tight bikini – that’s what our teens and children are looking up to. They see the image of perfect – and want to become it. We’ve already seen the tragic consequences of teens chasing unrealistic beauty standards with the oh-so-viral “Kylie Lip Challenge”, an ‘alternative’ to lip fillers for those who can’t afford them.

Of course, as with everything, beauty standards are changing and people are calling more natural representations of women and men around the world – and the general ‘hype’ right now is natural beauty and non-invasive procedures are becoming more popular. However, the naive eyes of our children and teens are still looking at Kim and thinking “I wish I was like her”. Young persons are very impressionable, male or female. It is important that we put laws in place that prevent them from doing more harm than good for their bodies. It is important that we put specific regulations in place to prevent body alterations until the bodies themselves are fully developed.

Even though, the law does call for parental (or any person over the age of 18) consent, it may not be enough. We’ve all heard stories of those parents and guardians, trying to pursue their own career dreams through their children – whether the children themselves like it or not – by pushing them into careers of models, taking part in Beauty Pageants and blooming Instagram accounts. While you would hope most of these parents would alter their child’s appearance due to current trends and influenced by celebrities – it still happens.

What do you think? Should we have better regulation in place? Have you ever experienced this first hand? Leave a comment or contact us on social media. 

We would love to get your take on this. Email if you want to share your thoughts or experiences and a chance to get featured (can publish anonymously if required) 

Last Chance! Sign Up now | PDO threads training course.

This week we are finalising numbers for our upcoming training course in PDO threads treatment. The course will be on the 2nd of July, led by Dr Martyn King and Dr Hassan Soueid in London. The course is worth 5 CPD points and the session will provide a hands-on training session with applying the technique after initial theoretical presentation.

happy birthday babe! (2)

At the end of the session, delegates will be given supporting material to introduce the products and the treatment to their clinic and appropriately market it to their clients to increase sales.

If you are interested in this course, please contact us by the 21st of June, by emailing

New Training Course | Polydioxanone Threading | #Training

We are pleased to announce we are organising a new training course for the use of PDO threads by medical professionals on patients.


PDO thread lifting is an innovative procedure to rejuvenate and regenerate the skin. Threads were first used to correct facial paralysis. With time, studies revealed a mechanical induced skin tension and a stimulation of fibroblasts to natural neocollagenesis. PDO threads have a high safety profile, complete absorption and minimal tissue reaction. The PDO thread generates tensing fibrosis in the surrounding tissue. When inserted correctly in the subcutaneous tissue, the risk for scarring is absent.


The training day will feature an in-depth theoretical presentation by Dr Martyn King and followed by Q&A session with the delegates. The delegates will be then split into two groups, where Dr Martyn King and Dr Hassan Soueid will demonstrate the technique on a model. Delegates are required to bring a model with them, which they will practice a hands-on training session with, in the afternoon session of the event led both by Dr Martyn King and Dr Hassan Soueid.

Upon the completion of the course, the delegates will be able to perform the treatment on their clients in respective clinics and will be awarded 5 CPD points for attending the course. However, we don’t just leave things there.

They will also receive supporting materials distributed physically and digitally when the training is completed to assist with communicating with clients about the treatment and information on how to market the treatment within their clinic.


If you would like to sign up for the course, please email or call 02380 676 733.



5 Ways To Get More Clients.

Getting clients for your clinic may seem like a difficult task but it is about finding your niche audience. Think about the treatments you love doing and what makes them special. Like any business, your clinic needs a few USP’s and like any other business it needs a solid foundation for marketing. This guide is for those who are already getting regular clients for your clinic and you are looking to grow your clients’ base. Let’s get to it.

1. Feedback


You already have clients that have been to your clinic and had some treatments done. Were they pleased with the results? Did they expect something different? What is their opinion of the service you provide? It is important to remember that you are not just offering treatments – you are offering a full service. Gather feedback from your existing clients. Talk to them, ask them to fill out a feedback form at the end of your next consultation, email them or use social media tools such as Customer Reviews section on your website and advise your clients to give you a review there. This, in fact, is one of the easiest ways of gathering feedback. Not only will it drive traffic and interest to your Facebook page and help you with further marketing but also, it is comfortable for the client as they can do it at home, when nobody is watching! This also means more valuable, honest feedback.

2.  Social Media Engagement 


Facebook (and Co) is not only great for getting customer reviews but also sharing them and distributing them all over social media. It is great for creating conversations with your followers (who, hopefully, are your potential customers). Analyse your feedback and reach out to your audience on social media. Create a poll on twitter such as : “Which of these aspects matter to you the most as a client”? With options drawn from the feedback forms. Some things clients appreciated, some things clients didn’t like. See if their opinion is a popular one or just a personal one. It is fantastic for research, and it is great for creating social media engagement which will drive more followers – and eventually, new clients.

3. Keep In Touch


Once the treatments are done and consultations are over, encourage your clients to keep in touch. Do that by either asking to fill in their email address on their details form, or to leave their business card. Send out an email once in a while – every 3  – 4 months or longer, depending on the treatment – and ask them how they are doing, if they are finding after-care products helpful, if they need any advice or have any questions. It takes seconds to email someone with a few questions, but it can prove great for feedback and also, word of mouth! A client who feels they are well looked after post-treatment, and have a sense of more personal relationship with their doctor, are more likely to recommend the clinic or the doctor to their friends who may be looking for similar treatments.

4. Do Extra 


I’m sure you are very busy with all your tasks, treatments and business logistics each day. However, couple of times a month or every 6 months, organise an open event. An evening or a day where potential new clients or people interested/considering treatments can come to, have a little champagne and can talk to you about their worries, concerns or just request more information. It builds an instant connection as you are there face to face. It shows clients you take the time to get to know them – not just on social media – and you are an open book. Only do this if you are completely comfortable in your profession or have someone who can step in, when the difficult questions start rolling in.

5. Be Extra. 


Offer free guidance and support to any clients, not just your own. You can do this by starting a blog on your website or just posting few tips and advice on Facebook or Twitter. You really should jump on the Twitter/  Instagram bandwagon if you haven’t already (where have you been for the last five years!?). It is a great way to reach out to new people as well as establish your brand. As a medical professional, whether you are a beauty therapist working remotely or a doctor at a clinic – you need to build your authority and your credibility. What other way than to share some posts with a little comment on what to do and what not to do post treatment – coming straight from the professional themselves.

If you have been praised for something in particular, bring attention to it and DO SAY that others may not offer the service – remember to build your USP’s as you go.

Follow us on Twitter for latest blog updates, tips and useful advice. 

Aesthetic Awards 2017 | @aestheticsgroup

One of the most exciting times of the year is here again! The Aesthetics Awards 2017! We are very proud to be official sponsors of the Product Innovation of the Year Award!


Head over now to to register as a member and keep up to date with all the news and information about the awards.

List of the awards for 2017:

  • Cosmeceutical Range/Product of the Year
  • Injectable product of the Year
  • Treatment of the Year
  • Best Treatment Partner
  • Equipment Supplier of the Year
  • Sales Representative of the Year
  • Best Customer Service by a Manufacturer/Supplier/Distributor
  • Distributor of the Year
  • Wholesaler of the Year
  • Association/Industry Body of the Year


  • Product Innovation of the Year
  • Training Initiative of the Year
  • Best New Clinic, UK and Ireland
  • Best Clinic North England
  • Best Clinic South England
  • Best Clinic London
  • Best Clinic Scotland
  • Best Clinic Wales
  • Best Clinic Ireland
  • Best Clinic Group UK & Ireland (10 clinics or more)
  • Best Clinic Group UK & Ireland (3 clinics or more)
  • Aesthetic Nurse Practitioner of the Year
  • Medical Aesthetic Practitioner of the Year
  • Clinic Reception Team of the Year


This year the entry opens on the 1st of May and close on the 30th of June. All entries must be made via the Aesthetics Awards website. You can enter in as many categories as you wish but you may only enter yourself, a company you work for, an employee who works for your company or a product made or distributed by your company.


Why non-surgical aesthetic procedures?

As a professional within the industry,  you may wonder why now is better time than ever to invest in more non-surgical aesthetic procedures to offer to your clients. Recent statistics show that the popularity and demand for surgical aesthetic procedures such as injectable fillers, face-lifting surgeries and corrections has declined by 10% while non-aesthetic procedures are on the rise.

In the world we live in today, people are striving more than ever to always look beautiful, youthful and desirable. With rise of social media, necessity of online presence and the era of selfies and self-love, people are always in front of cameras, around other people. Today’s world is also a lot more fast-paced than it was 5 or 10 years ago. This means that people need quick fixes, instantly without the wait. People hate queues, waiting for deliveries, waiting for replies. In today’s world there is no time for waiting and being patient. Everything happens NOW.

The aesthetics industry recognises the world moving forward and at such fast pace, and laboratories across the world have been working on products that can be used in procedures without the need for invasive treatments. Lots of new patents and products are popping up all over the place to minimise the intensity of treatments, its time, recovery time from them and overall side effects as well.

One of these as an example, is V Soft Lift who patented the PDO threads and are one of the first companies to introduce thread lifting as an aesthetic procedure. Although, still an invasive technique involving threads penetrating the skin, it is non-irritable, and the results are seen immediately with only expected improvement over the course of few weeks afterwards. The results last for a year or two, depending on the clients’ lifestyle and the treatment itself takes only 45 – 60 minutes to perform. Your clients could literally get this done within their work day, and still make it to all their meetings, just looking 10 years younger. There is no downtime so they can step outside your clinic and go into the world just after the treatment. Means no breaks in the social media posting or busy days. If someone is looking to lift their down-turned mouth corners, eyebrows, smooth their chin or lift their cheeks, V-soft lift threads allows you to achieve that. Just look at the results:


Another reason for the decline in demand for invasive treatments, may be the general public opinion and since now is easier to voice your opinion than ever – people opt out for non-invasive treatments to avoid looking ‘done’ or because they are worried they might at the end of recovery time. The treatments tend to be more expensive than non-invasive treatments and since most non-invasive treatments give you instant or very quick results at the very list, it makes sense clients would rather go for those.

Recent rise in the popularity of a healthy, natural balanced lifestyle may also be a factor and that ties in with the previous point. Since natural beauty is being heavily promoted, nobody wants to admit they had any work done at all and also appearing ‘natural’ is very important in today’s public eye. Non-invasive treatments tend to create a more natural looking result.

Have you heard of PRX-T33? It’s a revolutionary new product to the UK market, already hugely popular in Russia and Italy. It is an active skin programme, with supporting creams for after-treatment care. It is a completely non-invasive treatment, designed to be used for a large number of skin conditions. The product uses 33% TCA with H2O2. It takes 10 -15 mins to perform the treatment and the effects are seen immediately. They only evolve over the course of the next week or so, until it is time for the next treatment. There is no downtime with this treatment, and it is simple, painless and easy for the patient as well as you, the doctor. Again, just have a look at these results!


If you are interested in finding out more about V Soft lift, PDO threads in general, need training in PDO threads or PRX-T33 and want to know more, contact us. Our friendly team will be happy to answer any questions you may have about the products.

Email: or contact us via social media : TWITTER and FACEBOOK.

Visit our website: to find out our full product range.

V – Soft Lift | PDO Threads | #Allyouneedtoknow

If you are a medical aesthetic professional, you may be familiar with PDO threads and heard lots of different information about them. But did you know that it is V-soft lift who first came up and patented the technique?


It is an innovative, less invasive alternative to traditional cosmetic surgery. Latest statistics revealed recently that the number of clients opting for cosmetic surgery has dropped by 10%, while non-surgical cosmetic procedures are on the rise. Clients want results fast, with little to no downtime due to the fast-paced lives and filled up calendars. With this new method, your clients can forget about ugly scars or a long recovery time yet still receive excellent results.

The threads are made of polydioxanone (PDO) which is known to be extremely compatible with the natural tissue in our dermis and has been used for over 30 years. An added benefit is that the material, PDO, stimulates the body’s natural production of collagen – and we know how important that is!


V-soft lift can only be used and performed by qualified, triained doctors. Many fine threads are inserted just under the skin to create a safe and efficient lift to the whole face, or just certain areas. A treatment takes between 30 to 60 minutes. You could essentially have this done in your lunch hour and still make it for the 2pm meeting and surprise the boss with beautiful, lifted skin  as the results show immediately and only continues to improve for about four weeks by which time you will definitely see the skin look younger, fresher and fuller.

…and one of the best thing is, that it is a long-lasting treatment – between 12 to 24 months which is dependant on the client’s age and lifestyle. The results can be easily prolonged by repeating the treatment after about 9 months.

It is a fantastic treatment to offer to your clients who are looking for something quick and effective, for those with little time to spare on recovery. It can transform downturned mouth corners, eyebrows, smooth the chin and lift the cheeks.

Just look at the before and after photo below!

Get it here: – any questions? Message us via Facebook: @medaestheticgroup or Twitter: @MAGroupUK


Hyaluronic Acid |5 Things To Know | #beauty

Hyaluronic Acid now very well-known across beauty and skincare brands. It is present in most products available on the market, from the high street brands to the more prestigious ranges.

Do you know much about it though? I know when I first started taking interest in the world of aesthetics and beauty products, Hyaluronic Acid was just a mysterious chemical element to my products that worked wonders – as promised by the beauty brands and beauty experts. How can you boost Hyaluronic acid naturally and why is it the no 1 ingredient in beauty products? Find out below.

  1. The Natural Miracle 
    50% of the body’s Hyaluronic Acid is found in the skin tissue. After years of research scientists found that you can create Hyaluronic Acid in laboratories, and once added to skincare products, they were amazed at the anti-ageing results it had on the skin of the patients. It isn’t harsh or skin-stripping and it attracts moisture to the skin. Long known factor in keeping the skin looking young and healthy.


  1. Wine me up, and watch me go! 
    As we know, Hyaluronic Acid is produced already in the body, it is a natural compound found mostly in our eyes and skin. Red wine has been long proclaimed as a miracle in small doses, and here, yet again it proves that we shouldn’t feel guilty about that one glass at the end of the day after all. Red wine is know for helping the body produce its own Hyaluronic Acid. And as you know, the more of that good stuff, the younger we look!


  2. Hungry?
    Leafy greens and homemade broths are the ones you should be interested in to boost your natural Hyaluronic Acid production. You will want a good ol’ Bone Broth (sorry, veggies!) which you can find a recipe for here. Enjoy with a glass of red. 😉

    For us veggies though, eggs are also a good source of Hyaluronic Acid as well as protein, of course. Your leafy greens, such as spinach or kale, which you can also chuck into your broths or incorporate with other dishes will benefit you, not only with boosting the Hyaluronic acid but also a boost for your immune system, protein intake and many other health benefits.

  3. Treat yourself….
    ….to a bottle of water. Or two. It is possibly the best gift for your skin and overall health. Widely known fact that water boosts many of bodies natural defence systems, and hydrated skin looks younger and more radiant than one that’s not regularly moisturised or exposed to dry weather conditions. Keep well hydrated, and your skin will thank you for it.
  4. Invest!
    No, I’m not sneaking in financial advice – invest in yourself, in your skin. Skincare products with Hyaluronic Acid are popularly deemed ‘expensive’ or even ‘over-priced’ but you cannot argue with science and the clinical trials. You are not over paying if you see that the science does work and the improvements are visible in just 14 DAYS! That’s with one product in particular, Fillerina. See how Fillerina’s Treatment Kit formulated with 6 Hyaluronic Acids worked for Alice Hart- Davies.

Get the 14 Day Fillerina Treatment Kit and find out more about it here:


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